Tourism is the 3rd largest socio-economic sector in the EU. In 2011, the EU-28 women’s participation in the overall tourism workforce stood at 56% & 46% in the wider EU economy. Women in Travel & Tourism International are clear, “at the most senior levels women are disproportionately underrepresented.”
While they make up 25.5% of executive committee members, most work in HR rather than management roles. WiHTL highlight how the tourism sector is “failing to promote women to the highest levels of decision-making despite having a larger pool of female talent from which to draw”. In hospitality, women are heavily concentrated in low-paid jobs & only 1 in 22 CEOs is a woman.
This is underpinned by the key challenge of our lifetime- Climate Change.