With gender stereotype at the core of tourism employment across Europe, women are actively discriminated against in terms of job opportunities, wages, working conditions and promotional opportunities afforded to them. In order to combat this, update patterns and affect real change we introduce the WE LEAD project
WE LEAD works to break down barriers & enable INCLUSION for all women working in the sector, who are currently unable to advance their education or careers due to these barriers. WE LEAD aims to create inclusive environments that foster equity & equality & are responsive to the needs of the wider community
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Tourism is the 3rd largest socio-economic sector in the EU. In 2011, the EU-28 women’s participation in the overall tourism workforce stood at 56% & 46% in the wider EU economy. Women in Travel & Tourism International are clear, “at the most senior levels women are disproportionately underrepresented.”
While they make up 25.5% of executive committee members, most work in HR rather than management roles. WiHTL highlight how the tourism sector is “failing to promote women to the highest levels of decision-making despite having a larger pool of female talent from which to draw”. In hospitality, women are heavily concentrated in low-paid jobs & only 1 in 22 CEOs is a woman.
A Compendium of European Best Practices of Women Making a Difference in Tourism, Gender, and Climate Action spheres, to catalogue and appraise existing approaches.
Giving us an overview of the amazing work being carried out across Europe, helping to inspire others into action!
Educators Guide to Innovative Learning Pathways to make the case for new teaching strategies, highlighting flexible/impactful new approaches to transversal skills including sustainability.
With sustainability at the core of what we are aiming to achieve it plays a vital role in the skillset which is to be adapted by our women leaders.
Open Educational Resources will provide teachers and individuals with “ready to use” resources for digital, hybrid or in person classes aiding their teaching on understanding the leadership skillset, components of effective leadership, with a focus on female leaderships and innovative approaches to climate action within the tourism industry!
