Eleni Skarveli, the Director of the Greek National Tourism Organization (GNTO) in the UK and Ireland, is a respected leader in the tourism industry, known for promoting Greece as a top destination through innovative, sustainable tourism strategies. Skarveli has worked tirelessly to spotlight Greece's rich culture and heritage while prioritising authentic, responsible tourism experiences.
Eleni’s leadership has significantly increased awareness of women-led tourism businesses in Greece, showcasing female entrepreneurs who operate boutique hotels, eco-friendly tours, and artisanal crafts. She advocates for sustainable tourism that benefits local communities, ensuring that tourism development supports economic growth without compromising the country’s natural and cultural resources.
A passionate promoter of experiential travel, Skarveli has spearheaded campaigns that go beyond traditional tourism, encouraging visitors to engage with Greece’s local culture and traditions. Through her efforts, Greece has become an increasingly popular destination for travellers seeking authentic experiences that promote social and environmental responsibility.
As a vocal advocate for gender equality in the tourism sector, Eleni Skarveli actively supports initiatives that empower women in hospitality and tourism. She works to create more inclusive opportunities for women in leadership roles, particularly within Greece's growing tourism industry, which remains a critical part of the country’s economy.
Her strategic vision for the future of tourism has garnered international recognition, and her emphasis on sustainability and inclusion ensures that Greece continues to thrive as a world-class destination, setting an example for other countries in the global tourism landscape.
Through her leadership at the GNTO, Eleni Skarveli continues to push for a more inclusive and sustainable tourism model, promoting Greece as a prime destination while empowering women and local communities.
