We Lead‘s Guide to Online Campaigning is a source of inspiration for how to implement a digital campaign of your own. It includes themes and what strategies tourism actors and stakeholders can use to raise awareness and start a conversation. It is designed as a companion to We Lead’s Facilitator’s Manual.
The Guide includes tips and tricks on how you can gather interest from your target audience to your campaign and offers suggestions for the types of content you can create for Instagram and/or other social media sites.
