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Welcome to the official blog of the WE LEAD project! We are excited to embark on this journey to promote gender equality, empower women in tourism leadership, and emphasize the crucial role women play in addressing climate change. This project aims to improve the quality and relevance of women's leadership in tourism education and equip them with the skills to embrace leadership roles and face challenges, especially as we transition towards climate neutrality.

The tourism sector is the third-largest socio-economic sector in the EU, with women making up 56% of the workforce. However, women are often underrepresented in senior positions and face various challenges, including wage gaps and weakened career opportunities. Through WE LEAD, we seek to address these challenges and ensure that women can thrive in the tourism industry.

Our objectives include:

Equipping VET educators with EYE OPENER knowledge of current facts and best practices relating to challenges, development needs, and opportunities faced by women in tourism, hospitality, and leisure.

Developing pedagogic and digital competencies of 60+ VET educators aligned with the principles of SDG5 to develop practical skills needed to become agents of change.

Empowering women to develop their 'voice' and become confident about taking on greater challenges in their professional careers.

Improving the health of our planet by creating awareness of associated links between tourism and climate change and how successful female leadership is in the realm of climate action.

Building the capacity of 40+ industry players and stakeholders across Europe to become advocates for gender balance and equity in tourism, hospitality, and leisure.

Optimizing the scalability and sustainability of our resources and actively promoting and sharing our work to reach more teachers and students.

Over the course of the project, we will develop three work packages and six project results to achieve these objectives, including discovery reports, best practices compendiums, educator guides, open educational resources (OERs), advocacy toolkits, and an interactive online forum.

Stay tuned to our blog as we share updates, insights, and success stories from the WE LEAD project. We will be featuring interviews with industry experts, showcasing best practices, and highlighting the achievements of our project participants.

We invite you to join us on this journey to empower women in the tourism sector and address the pressing issue of climate change. Together, we can make a difference and create a more sustainable, equitable future for all.

Don't forget to follow us on our social media channels for regular updates and to join the conversation using the hashtag #WeLeadTourism.

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